REDKEN: BEAUTY THROUGH SCIENCE
Since the beginning, Redken’s mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This “Beauty Through Science” philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products. Every aspect of the Redken brand is true to its unique mix of core values.
R + CO: ALL YOU NEED IS GOOD HAIR
R+Co is a collective of some of the most forward-thinking, rule-bending hairstylists in the business. They are a think tank of top editorial and salon stylists and educators—with a combined century of hairdressing knowledge and experience. All of their formulas are color-safe, heat and UV protective, vegan, cruelty and gluten-free, and without ingredients such as parabens, sulfates (SLS or SLES), mineral oil and petrolatum.
DEVACURL: LIVE YOUR CURLS
DevaCurl has always adapted to meet the changing needs of those who rely on their products every day. Their new relaunch is an exciting next step in an evolution of their products that spans more than 25 years. They understand that our guests' needs and styling habits change. The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired guests more Curl Flexibility™ than ever.
INNERSENSE ORGANIC BEAUTY: CLEAN. PURE. BEAUTIFUL
Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Dedicated to wellness through uplifting affirmations, self care and hair ceremonies, their mission is to inform, inspire and empower beauty professionals and guests to make healthy choices with a brand that aligns with their personal values.
ERGO: STYLING STARTS HERE
The producer of ERGO Styling Tools is widely regarded as the industry leader in delivering perfectly ergonomic hair styling tools that meet the quality standards and after-sales service needs of stylists and their guests.